Niche Moscow specialises in unique and personalised tours around Russia’s capital and other significant cities.

The mark reflects the shape of central Moscow, which is reduced to a black stamp. The stripped-back shape is simple yet agile in its function when paired up with text, visual cues or photography. It creates a playful solution to delivering a brand narrative.

Once the tours are taken to the other cities, the graphic library of the city shapes will grow, derived from their unique geographies, naturally evolving visual vocabulary of the identity.